Value Reframed: From Back Office to Digital Growth Engine


23 - 24 September 2025  l  Virtual

Michael van der Steen

Advisor SSON Research & Analytics

Day One, Tuesday, September 23, 2025

12:20 PM From Insight to Impact: Strategic Guidance for GBS Leaders Navigating Complexity

In today’s fast-evolving GBS landscape, leaders face a constant stream of strategic decisions. From embedding AI and automation, to redesigning location strategies, to building internal consulting capabilities, the path forward is rarely linear. GBS leaders are dealing with many moving parts and the pressure to mature quickly across multiple fronts is real.

This is where data alone is not enough. What is often needed is insight guided by experience.

In this session, we introduce the expert advisors behind SSON Research & Analytics. With decades of experience leading and supporting GBS transformation, they help organizations cut through complexity, assess where maturity matters most, and apply actionable insight to real business challenges.

Through practical examples, we will explore how GBS leaders have:

  • Prioritized maturity where it delivers the most impact
  • Navigated AI readiness, process optimization, and talent gaps
  • Accelerated change with the help of experienced, insight-led advisory