Global Business Services has evolved beyond its traditional back-office role, emerging as a central driver of enterprise agility, AI innovation, and measurable business impact. Yet, despite its transformative potential, GBS is still often seen as a cost-saving function rather than a strategic partner for growth. In this opening session, we’ll set the stage for a new perspective, challenging outdated perceptions and resetting expectations. We’ll position GBS not only as an enabler of operational efficiency but as a pivotal engine for driving transformation, resilience, and competitive advantage in today’s digital-first world.