The expectations placed on GBS by finance leadership are changing rapidly. Cost and efficiency still matter, but CFOs are increasingly looking to GBS to improve execution speed, strengthen control, and deliver greater business value. SSON Research & Analytics data shows that value creation is now considered nearly three times more important to customers than cost reduction alone. At the same time, many organizations are still struggling with fragmented processes, slow decision-making, and operational complexity despite years of transformation investment. This session will focus on the practical changes leaders are making to improve agility, standardize operations, support enterprise priorities, deliver more measurable business impact, and the interdependencies that exist between GBS and transformation.