Value Reframed: From Back Office to Digital Growth Engine


23 - 24 September 2025  l  Virtual

Ajay Anand

SVP, Global Services, Strategy & Business Services Johnson & Johnson

Day One, Tuesday, September 23, 2025

11:00 AM Setting the Bar: Introducing the GBS Industry Standards Framework

Setting the Bar: Introducing the GBS Industry Standards Framework

For the first time, the GBS industry has a common language to define excellence. The first-ever GBS Standards, formed by the Alliance for Professional Excellence in GBS (APEX GBS), provides best practice models and approaches to help organizations optimize their GBS operations and drive business value. This living document captures the collective wisdom of GBS industry leaders, offering a roadmap for organizations at various stages of GBS maturity. Hear first-hand from several committee members on how to best utilize this document to set a new benchmark for operational excellence and maturity in business services.

  • Why the GBS Industry Standards were created and their transformative impact on shared services. 
  • The challenges organizations face in adopting a unified framework—and actionable solutions to overcome them.
  • Strategies for leveraging technology, talent, and standardized frameworks to accelerate transformation.
  • How to access Version 1& 2 of the GBS Standards.

Day Two, Wednesday, September 24, 2025

9:45 AM Transforming Global Business Services: The J&J Journey with AI & Generative AI

Ajay will share perspectives and approaches on leveraging Generative and Agentic AI within J&J Global Services to drive value, enhance GS talent effectiveness, and improve the overall employee experience at J&J. The session will also highlight the critical importance of change management, employee experience, process reimagination, content and data quality, talent strategies, and ensuring security and compliance throughout this transformative journey.