Redefining the GBS Model: From Service Delivery to Enterprise Execution
Welspun GBS has distinguished itself by embedding digital capability directly into enterprise operations rather than treating transformation as a layer on top of service delivery. Through AI-led smart manufacturing initiatives, the organization is improving yield, reducing operational variability, and driving measurable business impact at scale. In FY25 alone, Welspun GBS delivered approximately USD 9 million in enterprise value while processing more than 6.7 million transactions at 99.98% accuracy. Building on this momentum, the organization has set an FY26-27 strategic target to drive up to USD 25 million in enterprise value through BPS, B2B SaaS, and Smart Factory initiatives.
This session explores how Welspun GBS is evolving beyond traditional service delivery into an enterprise execution model where AI, operational governance, process ownership, and digital capability are directly connected to business outcomes. The discussion will examine what a next-generation GBS operating model looks like in practice and how enterprise value is being scaled through tighter integration between operations, technology, and decision-making.
As GBS expands across functions, platforms, partners, and geographies, many organizations are struggling to coordinate execution across increasingly complex operating environments. According to SSON Research & Analytics World's Best GBS Study 2026, leading organizations are evolving into enterprise capability platforms that integrate service delivery, digital architecture, and business execution. This session explores how GBS organizations are building orchestration layers that connect processes, decisions, technology, and stakeholders across the enterprise.
The Alliance for Professional Excellence in Global Business Services (APEX GBS) has developed the first practitioner-led standards defining GBS as an enterprise operating model.
Version 2 expands the original standards with deeper, practical guidance on applying AI, strengthening data and decision capabilities, and scaling GBS beyond transactional work. It also reflects how the role of GBS is evolving, with greater responsibility for enterprise data, insight, and decision support.
This is an opportunity to hear some of the most well-known names in the GBS industry talk about how they would deal with the dramatically changing GBS world. What undying GBS approaches could be reapplied to leapfrog GBS maturity.
Despite years of automation investment, many organizations still struggle with disconnected approvals, exception handling, fragmented workflows, and limited visibility across Purchase-to-Pay operations. This session explores how organizations are redesigning P2P execution to improve coordination, control, operational speed, and working capital performance.
SSON Research & Analytics research shows that 92% of organizations still carry significant manual effort inside the financial close, while only 2% describe their close as fully automated. Despite years of investment in close management tools, spreadsheets, approvals, reconciliations, and disconnected workflows continue to slow execution. This session examines where effort still hides inside modern Record-to-Report operations and what organizations are doing to move from visibility into true execution automation.
Order-to-Cash is increasingly tied directly to working capital performance, customer responsiveness, and enterprise agility. This session explores how organizations are improving execution across billing, collections, dispute management, and customer coordination while reducing delays and operational friction across the O2C lifecycle.
Location strategy is being reshaped by digital capability, AI readiness, workforce quality, and access to specialized skills. SSON Research & Analytics data shows that organizations are increasingly expanding regional footprints to access talent, diversify risk, and support more specialized services. This session explores how leaders are reassessing location strategy in response to changing enterprise requirements.
Most organizations believe they understand how they are performing, but lack a consistent external benchmark to validate execution, efficiency, and operational maturity. In this live benchmarking session, SSON Research & Analytics will walk through benchmark data across critical end-to-end processes including Purchase-to-Pay, Record-to-Report, and Order-to-Cash, highlighting where organizations are outperforming, where gaps persist, and how top-performing GBS differentiate themselves across process execution, service delivery, and enterprise impact.