Value Reframed: From Back Office to Digital Growth Engine


23 - 24 September 2025  l  Virtual 

Susana Crespo-Pardo

Associate VP, Global Business Services Merck

Day One, Tuesday, September 23, 2025

9:00 AM Opening Keynote Panel: GBS Has Outgrown Its Job Description — Now What?

GBS is no longer just a service provider — it’s a catalyst for enterprise agility, AI-driven innovation, and digital value creation. Hear how leading organizations are rewriting the GBS playbook to deliver transformation outcomes that matter at the highest levels. Leave with a clear blueprint for elevating GBS from operational excellence to enterprise growth partner.

  • Redefine GBS’s role as a strategic business enabler
  • Build C-suite credibility by aligning to growth and transformation outcomes
  • Accelerate GBS impact with practical wins that build enterprise credibility