GBS Market Study Award


Given the extraordinary interest and growth in the GBS model, SSON Research & Analytics (SSON R&A) is launching a timely new Global Business Services (GBS) Market Study & Award to identify a truly outstanding GBS – one that reflects the innovative and forward-looking policies enshrined in the model, and delivers clear value-add beyond process efficiencies.

The study focuses on four key areas:

  1. Service Delivery Model & Strategic Alignment
  2. Model's Evolution in Maturity & Scope
  3. Adoption and Impact of Automation
  4. Retention and Skilling of Talent

The study collects qualitative as well as quantitative data on how GBS are delivering value. The winner of this award will represent a truly outstanding and progressive GBS with proven track record in delivering impact and value to its customers and organization; will prove that it plays a monumental role in driving digital transformation; and will prioritize talent through a successful recruiting, retention and training strategy. 

The study and award is open to all GBS globally, with the winner announced and celebrated at all of SSON's flagship events - Shared Services and Outsourcing Weeks in North America, Europe, and Asia. The winner will also be highly profiled on SSON's various channels (i.e. websites, digital events) and widely promoted externally. 

How do I apply for the GBS Market Study & Award? 

  • Click here (insert hyperlink) to complete the online application form. Applications are free.
  • Please note, the application must be made in the name of the GBS leader.
  • For GBS that make the shortlist, we will be following up with a 20-30 minute call with the GBS leader. Thus, it is important that the GBS leader has signed off on the application, and verified the content.

Important Dates & Deadlines for the 2023 Study & Award

  • Applications open October 3rd, 2022.
  • Applications close January 31st, 2023. 
  • Winner Announcement: March 2023 @ SSOW North America.
  • Winners will also be celebrated and recognized at SSOW Europe (May 2023) & SSOW Asia (October 2023)

How are the applications evaluated? 

  • The study contains both quantitative as well as qualitative questions, with answers weighted through a points system. The winner is the GBS with the highest score.
  • The top few GBS with the greatest overall score will be shortlisted for an interview to verify their responses and elaborate more about their key GBS achievements and projects.
  • The final decision rests with SSON R&A’s leadership.
  • Please note that we will only be evaluating completed applications. Incomplete forms will be excluded.

Please direct any questions to info@sson-analytics.com