The European GBS Evolution: A Data-Driven Assessment of Value, Services, Capability & Experience for 2026

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The 2026 European Visual Analytics Workbook from SSON Research & Analytics examines the forces reshaping the European service delivery landscape, including value, services, capability and experience. Published January 2026

SSON Research & Analytics is the leading global data and research platform for the Shared Services and GBS industry. Built on insights from the world's largest and most established community of business services professionals, we deliver the metrics, benchmarks, insights, and advisory that drive performance worldwide.

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