The GBS Location Shuffle: 2025 Edition

What’s moving, what’s sticking, and what it means for your global footprint

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This new research is an update to the original 2023 location research, and validates key trends and forecasts made two years ago while highlighting new opportunities and location strategies. The data reflects feedback from 110 global GBS or Shared Services leaders.

This report is exclusive to SSON Research & Analytics subscribers.

Published August 2025

Contributors:

Tom Bangemann, Head of Data Development & Research, SSON Research & Analytics
Barbara Hodge, Global Editor, SSON Research & Analytics
Syazana Lim, Lead Research Analyst, SSON Research & Analytics

SSON Research & Analytics is SSON’s global data analytics center, and your premier resource for all the metrics, benchmarks, trends, and business insights that affect your Shared Services and GBS operations wherever they are based.

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SSON Research & Analytics is part of SSON, the largest and most established community of shared services, global business services and outsourcing professionals in the world.

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