World’s Best GBS Study 2025: Insights on Top-Performing GBS

An analysis of high-performance GBS


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In reviewing the data (aggregated and anonymized for the purpose of this report) from this year’s submissions for The World’s Best GBS Award, we see that what defines a really successful GBS is strong and bold leadership, receptiveness rather than mandate, top management/business support for the model, and – above all – a talented and motivated workforce that ensures both operational excellence and longer-term continuity of the innovation momentum.

This report highlights the insights gained from evaluating this year’s applications. It focuses on what truly sets apart the world’s top-performing GBS when it comes to strategies, capabilities, and cultural differentiators that define GBS excellence on a global scale. It also demystifies GBS value creation by exploring how the best-in-class are defining, delivering, and communicating value.

Whether you’re operating a mature, multifunctional GBS or are earlier in your journey, this report will highlight what top performers are doing to differentiate their impact, and why applying for this prestigious award is not just about winning – it’s a powerful tool for benchmarking, reflection, and continuous improvement.

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