Discovering the Untapped Value of GBS Branding

About This Webinar

This webinar shares new research on the largely untapped value of Branding for GBS/SSO, which clearly shows that the opportunity to leverage “brand” is still too little understood.

Our recent publication – The GBS Branding Report: How to Improve your Positioning, Recruit & Retain Talent & Drive Seismic Change – addresses the gaps and opportunities facing GBS leaders.

Please join us in this webinar, which will share the results of SSON Research & Analytics' survey on branding.

During this session, we will discuss:

• Current brand governance and alignment with a corporate brand
• Key tools & channels used to communicate brand and the value of “visual identifiers”
• Metrics on brand effectiveness in reaching key targets including recruiting, retention and transformation / change management
• Impact of brand on reputation management and stakeholder engagement
• Driving transformation as part of change management communication

Angela Mangiapane, Head of GBS at Mars, will join Tom Bangemann and Aniisu K Verghese to share her thoughts on what a GBS leader should be to elevate GBS profile, impact and capacity through a strong brand strategy.