Live Webinar

State of Industry 2026: What Asia's Data Signals Next

12 March, 2026
 
10:00 AM - 10:30 AM SGT

About This Webinar

Asia’s shared services and GBS engine is not slowing down; it’s getting sharper. In our 2026 State of Industry research, nearly three-quarters of Asia respondents already operate as a GBS model or are actively transitioning to one, and 81% are delivering services across multiple countries and functions.

In this fast, data-led session, we’ll unpack what Asia’s leaders are prioritising right now, and what that means for 2026 operating models, talent bets, and tech investment.

What You Will Learn:

  • AI & Automation Reality Check:
    64% rank Generative AI / Agentic AI as a top technology investment priority, and nearly 90% expect some replacement of captive work with Agentic AI within the next three years.
  • The Asia Operating Model Shift:
    37% say they are moving toward a digitised GBS model, while 52% rate their automation maturity as medium, signaling scale but not saturation.
  • Talent Moves That Actually Work:
    Asia-based organisations are doubling down on EVP and brand to attract talent, yet 77% cite lack of time due to operational demands as the biggest barrier to upskilling.
This is the most comprehensive, region-relevant benchmark view of where Asia’s SSO/GBS market is heading, built from hard data, not anecdotes. Reserve your seat to get the Asia signals you’ll use to set priorities for 2026.

Speakers

Naomi Secor
Global Managing Director
SSON Research & Analytics
Barbara Hodge
Principal Analyst & Global Digital Editor
SSON Research & Analytics