Access This Report
Or become an annual subscriber to get access to all reports & data tools as part of your subscription
Location is back on the GBS agenda, only this time the conversation is being driven by inflation, AI-ready talent, and geopolitics rather than pure wage arbitrage. In our brand new research: GBS Location Strategy Update 2025, SSON Research & Analytics has re-surveyed the market to unpack how GBS location priorities have shifted since 2023. This session will spotlight the regions that are gaining ground, which legacy hubs are holding firm, and how sourcing models are reshaping global footprints.
To watch the webinar on-demand: The 2025 GBS Location Shuffle: Strategic Moves Backed by Data
