Insights: EMEA | SSON Analytics

Explore the Shared Services and Outsourcing landscape across Europe with these interactive Visual Analytics Workbooks. Filter by industry, function, process, city and state to find the answers to your European SS&O location questions. 

Middle Eastern SSCs are striving to add more value by expanding service scope and leveraging automation, but change management remains a huge hurdle to surmount


This year, Shared Services in the Middle East are expanding their service scope and progressing towards digitally-enabled Shared Services. This workbook will look at strategies for scope expansion and list stall points faced when implementing digital initiatives. It will also cover tips on change management that should be incorporated in any change management programme. Published August 2019.


Nordic Transformation 2019: Digital Leadership, Change Management & People crucial alongside Technology

European Business Services are at the forefront of change with enterprise transformation being the top objective for 2019. This report examines how the Nordic region is embracing the expanding array of technology available, and explore key areas to take into consideration for successful digital transformation. Finally, it shares 2 metrics from SSON’s Metric Intelligence Hub™ to enable Nordic Business Services to benchmark themselves. Published August 2019.

Transforming Shared Services Centres (SSCs) in the DACH region by leveraging GBS, digitalisation, automation & analytics

This interactive report examines 3 key themes in the DACH region: 1) Global Business Services, 2) Finance Transformation and 3) HR Transformation. Flip through to learn more on how SSCs in the DACH region can transform their operations through digitalisation and automation, as well as benchmark themselves with other SSCs in the region. Published July 2019.

European Shared Services 2019: Increased automation, data analytics & GBS to drive enhanced customer experience

More than 200 shared services professionals participated in the live polling conducted during the 19th European Shared Services & Outsourcing Week held on 13-16 May 2019 in Lisbon, Portugal. Flip through this interactive report to discover the latest European Shared Services trends and strategies. Published June 2019.

Evaluating Egypt as a Shared Services Destination in 2019: The data facts

This visual analytics report leverages data from SSON Analytics' City Cube to provide a fully comprehensive, dynamic and up-to-date overview of all location considerations applicable to Egypt as a Shared Services location. Published April 2019.

3 key initiatives to elevate your European Shared Service Centre (SSC): Fostering innovative thinking, leveraging smart technology & striving towards best-in-class metrics

This interactive report examines the current 2019 European Shared Services landscape and dives deeper into understanding the talent pool, key challenges and how to foster an innovative mindset to meet the demands of the evolving role and value-add of Shared Services. 

Next, it looks into Europe's appetite for leveraging smart technology to drive further efficiencies, as well as compares the IA adoption and data-readiness between Western Europe and Central & Eastern Europe (CEE) SSCs. Lastly, it features key Finance & HR metrics to benchmark your SSC against others in the region. Published May 2019.

Shared Services in Europe 2019: Scope expansion with fewer centres, outsourcing still relevant, searching for innovative talent, and assessing readiness for new IA tools?

This interactive report explores the latest trends on sourcing model, intelligent automation (IA), digital workforce and talent management across Europe's Shared Services landscape. Published January 2019.

Digital Innovation & Business Transformation in the Nordic Region 2018

SSON Analytics has blended proprietary and public data on the Nordic region to explore the key themes of the upcoming Nordic Business Transformation 2018. Flip through the pages to find out more on business transformation and digital innovation in the Nordic Business Services landscape. Published August 2018

Germany vs Europe: Key Measures of Success, GBS Strategies, Digital Disruption

SSON Analytics has blended survey results with proprietary data to analyse how German Shared Services Organisations (SSOs) match up to other European SSOs on a number of key trending topics such as automation journey and GBS strategies. Published August 2018

Evolution of Workforce and Technology in European Shared Services Centres 2018

This report delves into European shared services strategies on digital workforce, knowledge services, and new talent management priorities based on SSON's 2018 market survey. Published July 2018

Shared Services in Europe 2018: Millennial Talent, Digital Disruption & Customer Experience

SSON Analytics has surveyed leaders of European Shared Services Organisations to dive into the key themes of the upcoming European Shared Services & Outsourcing Week 2018. Flip through this analytics report to find out more on Millennial TalentDigital Disruption and Customer Experience in European Shared Services Organizations (SSOs). Published February 2018

Shared Services in the Middle East: 2018 Trends & Cost Comparisons

This report dives into the Middle East region to map out all shared services centres (SSCs) in our database and give a snapshot of who they are. It also compares overhead operations costs across the Top 5 SSC cities and Top 5 emerging cities. Published January 2018

Analysis of the DACH Shared Services Landscape 2017

This report analyses the 222 shared services centers (SSCs) identified across Germany, Austria and Switzerland (DACH). Published August 2017

Evaluating Shared Services Centre Locations in Middle East & North Africa (2017)

This 2017 report on the Middle East and North Africa shared services landscape analyzes 190 captive/hybrid shared services centers (SSCs) in the region; an 8% increase in the number of SSCs 6 months ago. Published June 2017

Analysis of the Nordic Shared Services Landscape 2017 (Captive/Hybrid)

This 2017 report on the Nordic shared services landscape analyses 138 captive/hybrid shared service centres (SSCs) in the region. Published July 2017.

Benchmarking Analysis of European Shared Services Centres 2017

This report showcases the results from live audience polling that was conducted with more than 200 shared services professionals at SSON's 17th European Shared Services & Outsourcing Week, held in Manchester, UK, in May 2017. Published May 2017

Benchmarking Analysis of DACH Shared Service Centres 2016

This report contains an analysis of the audience polling results from Jahresforum Shared Services & Outsourcing Woche 2016. Focusing on shared services centres within the DACH region of Germany, Austria and Switzerland, discover how your centre compares in terms of e-voicing adoption rates, attrition rates and more. Published December 2016

MENA Shared Services Landscape 2016 (Captive/Hybrid Excluding BPOs)

This report provides an overview of shared services within the Middle East and North Africa (MENA) region, diving into data on the distribution, functions and attrition rates of centres located there. This report also features the polling results from Shared Services & Outsourcing Week Middle East 2016. Published November 2016

DACH Shared Services Centres Landscape 2016 (Captive/Hybrid excluding BPO)

The DACH region of Germany, Austria and Switzerland hosts the headquarters of many shared services centres yet there exists a prevalent trend of near-shoring to neighbouring CEE countries. Take a look at this visual report to view breakdowns of DACH SSCs across different parameters. Published August 2016

Evolution of Captive SSCs & BPOs in the Iberian Region 2016

The Iberian region of Spain and Portugual has a long history as an attractive nearshore shared services location for European and African companies. Through this report, understand the functions and industries that are being serviced across the region, including city drilldowns and SSC growth. Published July 2016

Evolution of Central & Eastern Europe Shared Service Centres 2016 (Captive/Hybrid excl. BPO)

Central & Eastern Europe has experienced a massive growth in shared services & outsourcing activity over the past 15 years. Emerging countries such as Bulgaria, Lithuania and Croatia are seeing huge growth, although well-established Poland still has the most centres. Published March 2016

Evolution of UK & Ireland Shared Service Centres (2000-2015)

Did you know that 19% of UK & Ireland SSCs are located in Dublin, making it the region's most popular SSC location? And that while England has the most SSCs servicing traditional functions, Ireland and Scotland have more centres servicing emerging functions? View this report for more insights. Published February 2016

The Evolution of Shared Services Centres in the Nordic Region 2016

The Shared Services landscape in the Nordic region is changing. While the number of centres is still increasing, there is also a growing trend of SSC migration away from the region by multinational companies. Investigate the factors that are influencing this shifting landscape. Published February 2016