The GBS Location Shuffle: 2025 Edition
What’s moving, what’s sticking, and what it means for your global footprint
Posted by Naomi Secor on August 21, 2025
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In 2023, SSON Research & Analytics released a landmark study on GBS location strategy. This new 2025 edition validates earlier forecasts, uncovers fresh opportunities, and highlights evolving location priorities - drawing on insights from 110 global GBS and Shared Services leaders. Available exclusively to SSON Research & Analytics subscribers.
Get exclusive visibility into:
- Why future locations are now chosen less for cost, and more for agility, excellence, and risk reduction
- The rise of hybrid sourcing models overtaking captive
- How leaders plan to expand scope without expanding headcount
- Regional strengths across 10 global markets
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